Bad Podcast Guests: Joe Casabona

We created illustrations for Joe Casabona’s business project, Podcast Liftoff.

Design Lead

Joseph Mills


About the Client

Joe helps podcasters become business owners at Podcast Liftoff, creates online courses for LinkedIn Learning, and hosts a podcast called How I Built It.

About the project

Joe wrote personas for the sterotypical bad podcast guest… the person you hate interacting with and don’t want to become! We took Joe’s content and created characters to match the vibe of each archetype.


Joe provided early stages of the content, which provided a starting point to create characters. We determined the desired style from some samples, then started drawing. Joe loved our first iterations and had no changes, so then we added color and finalized. Once the characters were done, we designed the PDF that Joe would use as a free download on his website. 

Let’s work together.