About the Client

David is an author, speaker and advisor for creative firms. He is the author of six books, three of which focus on the central elements of the business of expertise: positioning, financial management, and leadership. David speaks regularly on more than 70 topics relevant to entrepreneurial expertise and regularly appears as a guest on different podcasts. David has worked with 900+ firms through the Total Business Review process. 

About the project

This manual by David C. Baker is the compilation of 25 years of analyzing 1100+ firms. The intellectual capital in this book is licensed to the leading software package for the agency world, and nearly 8,000 agencies manage their firms by the principals and measurements described.

Process

David approached me with the first edition and said “Read this and illustrate what you think needs to be illustrated, as much or as little as you think.” This gave me a lot of creative freedom, but was also valuable for David to see a different person’s perspective, giving insight as to what parts of the book resonated most.

I created over 50 unique illustrations. Once the rough drafts were completed, David gave feedback and edits, and also made a few suggestions for other illustration opportunities.