Logo + Branding
We created the logo and branding for Field Life, a new non-profit based in Malaysia.
“Field Life,” a new ministry based in Southeast Asia was in need of a new website and branding. Field Life is spearheaded by two missionary families with a combined 30 years on the field, and focuses on providing ongoing support for other missionaries serving across the world. This goal accomplished through retreats, getaways, and coaching.
Clay Sandoz approached Emily to help with the branding and logo project, and Emily brought on Jonathan Carone to do the copywriting and website.
All logo projects begin with sketching. Sketching by hand allows us to iterate and explore options more quickly than we could on a computer. We had a few directions from Field Life to explore the included nomad, travel, and landscape themes.
Refining Strongest Concepts
We began to refine to brand into what it is today using the sketches that felt the most true to the Field Life goals and vision.
We began to refine to brand into what it is today using the sketches, colors, and layouts that felt the most true to the Field Life goals and vision.
Patterns help extend the visual identity. Patterns can be incorporated into diagrams, webpages, infographics, and other designed materials. The topographic pattern represents the travel and locations of global workers.
This is so exciting! I am really pumped with where this went and the course you brought us on. Looking through the brand guide is so much fun and gives so much confidence in our professionalism and excellence. Great work!