Design

Logo + Branding

We created the logo and branding for Field Life, a new non-profit based in Malaysia.

Design Lead

Emily Mills

Introduction:

“Field Life,” a new ministry based in Southeast Asia was in need of a new website and branding. Field Life is spearheaded by two missionary families with a combined 30 years on the field, and focuses on providing ongoing support for other missionaries serving across the world. This goal accomplished through retreats, getaways, and coaching.

Clay Sandoz approached Emily to help with the branding and logo project, and Emily brought on Jonathan Carone to do the copywriting and website.

 

Process:

Jonathan began by bringing Field Life through the StoryBrand process and getting the brand messaging nailed down. Once the messaging was set, Emily began working with Field Life to develop the brand and logo while Jonathan developed the site. Once the logo and visual brand was done, Emily handed files off to Jonathan to complete the site build. Once the website was complete, Emily wrote and designed the brand guidelines booklet and handed files off to the client.

Drafting

All logo projects begin with sketching. Sketching by hand allows us to iterate and explore options more quickly than we could on a computer. We had a few directions from Field Life to explore the included nomad, travel, and landscape themes.

Refining Strongest Concepts

We began to refine to brand into what it is today using the sketches that felt the most true to the Field Life goals and vision.

Final Version

We began to refine to brand into what it is today using the sketches, colors, and layouts that felt the most true to the Field Life goals and vision.

Brand Assets

Patterns help extend the visual identity. Patterns can be incorporated into diagrams, webpages, infographics, and other designed materials. The topographic pattern represents the travel and locations of global workers.

This is so exciting! I am really pumped with where this went and the course you brought us on. Looking through the brand guide is so much fun and gives so much confidence in our professionalism and excellence.  Great work!

Sean Li

Co-founder, Field Life